Artists Applications will be open in the fall

stARTup Fair is a unique contemporary art fair for independent artists. Our intimate, boutique fair provides artists and art enthusiasts with direct access to the art world, fostering new relationships and creating a new exhibition platform for thought-provoking contemporary artwork in San Francisco and Los Angeles.

With the dawn of the internet age, consumers are experiencing artwork unfiltered and direct from the artist via social media. More and more artists report building a thriving client base by selling works straight from the internet. stARTup is forward thinking--mirroring this shift in the art market by creating direct access between consumer and artist without sacrificing quality. Each fair assembles a panel of curators, gallerists and professional artists to vet our exhibiting artists, ensuring a thoughtful and dynamic group of artists that will impress and inspire our attendees.

Since its inception, stARTup has enjoyed a steady attendance growth of 20%, which includes multicultural professionals, techies, collectors, and art and design enthusiasts working in the top industries in our region and running their own businesses. They are engaged on social media and love finding unique events for themselves and their families.

Our unwavering mission to support creative and professional success for independent artists makes stARTup the converging point where artists, art world professionals and art lovers can all connect to foster new relationships and rewarding opportunities.

Hotel Del Sol

3100 Webster Street, San Francisco

Hotel Del Sol, a Joie de Vivre Hotel, is a unique 1950’s motor lodge turned boutique "California beach house" style hotel, located in San Francisco’s scenic and happening Cow Hollow / Marina neighborhood. Fully renovated in 2013, the hotel was recently named by Curbed SF as one of the "18 Most Essential San Francisco Hotels."

Public Hours
Friday April 26, 2–10pm
Saturday April 27, 12–9pm
Sunday April 28, 12–7pm

Opening Night Celebration: Friday April 26, 7–10pm (only general admission ticket needed for entry)

Music, performances, food and drink all weekend long

Guided Room Tour: Friday January 25, 3pm

What Artists are Saying About Us

stARTup was an amazing opportunity of non stop interactions with buyers. I had a complete original series sell out and plenty of great conversations with future collectors of my works. I look forward to participating next time!  - Dani Arrecis

I thought this fair was a great way for a new graduate to meet a wide variety of art lovers, curators and gallerists in a relaxed and comfortable environment. It was extremely well organized. I highly recommend this fair to new and upcoming artists as well as mid-career artists. - Gail Cooper

I deeply appreciate the in-depth conversations stARTup facilitates. Exhibiting in such a personal, unconventional venue allows both the artist and the visitor time and space to experience the work and create deeper meaning and connection.  - Myra Eastman

stARTup fair beat my expectations! The whole team behind stARTup couldn’t be more dedicated to promoting emerging artists. A great experience that introduced me to many gallerists, curators, and collectors.  - Eric Saint George